Taylor Dynamometer Undergoes Branding Strategy


Posted on: March 15th, 2014


Milwaukee, WI (April 15, 2014) – Taylor Dynamometer announced that prior to the development of their new website (www.taylordyno.com) the company underwent a branding strategy. The focus of the branding strategy was to get an understanding of what customer’s value most about working with Taylor and how Taylor can better serve their customers in the future. The branding strategy also helped identify key positioning and messaging for Taylor. The branding strategy was conducted by Trefoil Group, a Milwaukee based marketing communications firm, (www.trefoilgroup.com), the same firm that developed Taylor Dynamometer’s new website which just recently launched on Monday, April 14th.

“The branding strategy was a great investment for us. The feedback we received from both our employees and customers was invaluable and will allow us to grow and become a better company. The branding strategy also provided a new foundation for which we can base all future marketing communications efforts around including our new website.” said Jeff Brown, Vice President, Taylor Dynamometer.


About Taylor Dynamometer 

Taylor’s comprehensive product offering along with a unique blend of product knowledge and clear understanding of application environments ensure that customers get the most out of their equipment over its entire life cycle through superior performance, enhanced flexibility and higher return on investment. Taylor Dynamometer – Everything you need to succeed. www.taylordyno.com 

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